Destination Experimentation: How you can harness data, imagination and science to enable digital innovation.
A Talk by Dom Graveson and Justin Masters
About this Talk
In a constantly changing world, digital products and experiences need to adjust, adapt and improve as audience needs change and market opportunities arise.
Experimentation is already the secret weapon of the most successful digital brands, and alongside new innovations like AI, will transform the landscape for digital product owners and marketers within a few years.
Get up to speed with this engaging and action focused session. In this session you will learn:
• How data and experimentation are powerful tools for your organisation to use across all channels including digital
• How data and analytics can be used to develop hypotheses for testing and validating improvements to your customer experience
• Process, approach and the necessary capabilities skills and tools to get started
We will also bring it to life with a few examples from across multiple sectors including transport, healthcare and social services.