Saransh Gupta

Saransh Gupta

Senior User Researcher
DWP Digital

About this Speaker

Saransh Gupta is a Senior User Researcher working in the “Helping claimants find work” portfolio and is currently leading User Research on £1.3M Treasury funded “Job Matching Pilot” in response to filling priority sector jobs. Saransh has a cross-cultural background who’s passionate about solving complex problems through evidence-based storytelling. His professional training in Ergonomics and Human Factors enables him to see the bigger picture and understand the overall experience of a service user, within and outside the digital world. Prior to Universal Credit, Saransh worked at a multi-disciplinary design agency helping private and public sector clients understand their service users’ needs and ensuring that products developed were simple and usable.