Alice Whitehead worked in policy roles in a few UK government departments before getting bitten by the digital transformation bug. After a stint at GDS she began considering how the lessons of digital transformation could apply to more of government’s activity, including policy development and service delivery. She is an enthusiastic advocate for user-centred policy design and an active member of the central government UCPD community. As a historian and sociologist Alice has studied how objects and events are experienced, which has parallels with “digital” methods like service design, behavioural insights and user research. Alice is currently the Service Owner for DLUHC’s Get Local Growth Funding beta service.